Explain the need for consumer consciousness by giving two examples.

There is a need for consumer consciousness so that the buyers themselves can take action against cheating traders. The ISI and Agmark logos are certifications of good quality. Consumers must look for such certifications  while buying goods and services. Secondly, to be able to discriminate and make informed choices, a consumer needs to have an adequate knowledge of the goods or services purchased by him/her.

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