Ram wants to set up a grocery shop. What advice can you give him regarding the display of his products ? Explain why he should follow your advice ?

Dear Student,
 
Ram should display the products by proper sorting of products in racks and shelves. He should follow the advice because it will make the 

study of the materials easy and helps to locate objects.

 
Hope this information will clear your doubts about topic.

If you have any more doubts just ask here on the forum and our experts will try to help you out as soon as possible.

 
Regards

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He should display his products in a very well way as seeing the products in a good way customer attract towards his shop. He should also maintain the shop in a good way. You should take this as a advice as it is very helpful in your production rate.
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Do you want to increase your sales? Then know your audience. Psychology has been studying the buyer?s brain for decades to understand what makes it tick. What scientists have discovered is that although people behave highly irrationally, their brains follow specific rules.

Retailers can use this knowledge to?design more effective strategies, to boost sales and customer satisfaction.

Here are 15 ways you can use the inner workings of the customer brain to your advantage.

1. Don?t offer too many alternatives

People think they like choice ? but?too many options can be paralyzing. This is what scientists call the?paradox of choice.

In a popular study, Iyengar and Lepper (2000) set up two tables in a grocery store. At table A, customers could have a taste from a selection of six jams; at table B, they could choose among 24 different jams. Although more people stopped by table B, where the selection was larger, only 3% of them actually made a purchase. On the other hand, 31% of people stopping at table A left with a jar of jam.

The lesson, for retailers, is simple: limit the flavors, color and brand options you store. If you offer too many alternatives, you may end up selling less (and will be left with a lot of stock to turn).

2. Distract and confuse shoppers

When people get interrupted during shopping they lose focus and become less price-sensitive, studies show.?To increase sales, distract shoppers?in-store with vocal pop-up ads, digital signage, images, and by asking them ?Can I help you??. When people return to look at products after a distraction, they are more likely to buy and spend more. For the same reason, supermarkets and malls often have counter-intuitive store plans ? they are specifically designed to confuse shoppers, as that supports sales.

3. Have a loyalty program?

Loyalty programs?are a great?tool for retailers: they provide important insights into customer preferences, increase loyalty ? and, according to studies, they also?make customers feel happier?in your store.

In their 2006 study, Kivets, Urminsky and Zheng found that customers with a rewards card for a caf? smiled more while shopping, chatted longer with caf? employees,?said ?thank you? and?left a tip?more often than customers who were not part of the program.

4. ?and make rewards easy to obtain

The shorter the perceived distance to a goal, the more motivated?people are to reach it. Researchers Kivets, Urminsky and Zheng divided customers in a reward club into two groups. Group A was given a 10-boxes stamp card, which, when completed, would entitle them to a free coffee. Group B?s coffee card had 12 boxes, two of which were already stamped. Although all cards required the same amount of purchases to obtain the reward, customers in group B filled up the card faster. The two pre-stamped boxes gave them the perception they were close to the goal ? and they spent more money, more quickly, to get there. When designing your loyalty program, leverage this effect to increase participation.

5. Elicit emotions ? best of all, nostalgia

Emotional messages?are easier to remember and more effective than rational messages. However, not all emotions are created equal: greed (?you want to be part of this club ? now!?) and nostalgia (?ah, the good old days of youth??), for instance, work really well to make shoppers want to buy.?Research?shows that when people are feeling nostalgic, they value money less, and are therefore willing to?pay more?for products. Leverage on this by using pictures and music in-store that get to people?s guts: families, holidays, and retro music are oft-used ploys that always do the trick.
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