WHAT FACTORS GAVE BIRTH TO THE CONSUMER MOVEMENT IN INDIA ? TRACE ITS EVOLUTION.
The factors that gave birth to the consumer movement in India are manifold. It started as a social force with the need to protect and promote consumer interests against unfair and unethical trade practices. Extreme food shortages, hoarding, black marketing and adulteration of food led to the consumer movement becoming an organised arena in the 1960s. Till the 1970s, consumer organisations were mostly busy writing articles and holding exhibitions. More recently, there has been an upsurge in the number of consumer groups who have shown concerntowards ration shop malpractices and overcrowding of public transport vehicles. In 1986, the Indian government enacted the Consumer Protection Act, also known as COPRA. This was a major step in the consumer movement in India.