Ajay was appointed as the marketing head of Alfa Enterprise, a manufacturer of toothpastes and toothbrushes. His target sale was 2000 units a month. Apart from thinking about various channels of distribution to achieve the target, he himself started visiting schools in backward areas. He found that even after taking various steps and counselling, some school children had not started brushing their teeth. He investigated and found that they could not start brushing their teeth. He investigated and found that they could not afford to buy toothbrush and toothpaste. So with due permission, he started donating 200 toothbrushes and toothpastes every month to the school. 

1. Identify the channel of distribution Ajay would adopt for the distribution of toothpaste and toothbrushes and justify it by giving one reason. 

2. State any two values which Ajay ants to communicate to society. 

Radha found a worm crawling out of newly opened tetra pack of juice manufactured by a reputed company, Zest Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts fell free, she went to a consumer activist, group to seek advice. The group decided to help Radha and take measures to impose restrictions on the sales of the firm’s products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gave the responsibility of bringing back the lost image of the company to the Manager. 

1. Identify the concept of marketing management which will help the Manager to get the firm out of the above crisis. 

2. Also explain the role of above identified concept by stating any two points 

3. Explain the following functions of marketing: 

3. Customer support services; and 

4. Physical distribution.  

3. Explain the following functions of marketing: 

1. Gathering and analysing market information; 

2. Marketing planning; 

3. Customer support services; and 

4. Physical distribution.  

Nischay, after completing his masters in computer engineering decided to start his own business. He visited his uncle Mr.Jaiprakash who has been running a successful business in web designing. He shared with Nischay that the main reason for his success in the business lies in his approach to building a lifetime relationship with his clients. Therefore, his business is not only restricted to designing web sites according to the specifications of the clients but also providing continuous online assistance to them and handling their grievances effectively and doing all this at a profit. He provides these services at competitive prices. Anybody interested in getting web solutions can contact him through his website. Moreover, whenever the market is sluggish he tries to create demand by offering short-term incentives to the buyers. 
In the context of the above case: 

1. Define the term ‘Marketing Management’. 

2. Briefly explain the various elements of the marketing mix being pursued by Mr. Jaiprakash by quoting lines from the para. 

Any kind of external devices, like compact discs for computer, have become obsolete . Google with its google drive services , Apple with its iCloud offering, enables the users store documents ,photos , music and movies on web –based servers. Identify the features of business environment being described in the above lines .  

A. complexity  

B. Totality of external forces  

C. Uncertainty  

D. Specific and general forces  please help immediately

which of the following is an example of social environment? 

A)money supply in the economy  B)consumer protection act C) the constitution of the country D) composition of the family   please help immediately 

In India, the air purifier market is estimated to be about Rs 200- 250 crore with over 70 brands operating in this segment. however , more than half of the purchases are still by institutional buyers such as the foreign embassies , luxury hotels and large corporates . In households sector, it market is limited to some affluent consumers or people with respiratory problems buying it for households .This is because air purifier is still hyped up in india. There is lack of awareness , the wrong reception that indoor air quality is beter than outdoor and the recurring costs involved in changing filters . In the context of the above case  
A)Identify and explain the related dimensions of business environment being discussed above. 

B) List the various elements of specific forces and general forces of the business environmentmentioned above .   please help immediately